He Built Forseti. I'm Building It Forward.

Lincoln and his dad at the Forseti Steel warehouse in West Jordan, Utah
Me and my dad. He built Forseti. I'm building it forward.

A few months ago my dad handed me the keys to Forseti Steel. Not in a symbolic way. He actually handed the whole thing over: the business, the warehouse, the accounts, the warranties, and the 1,100+ reviews from four years of real customers.

I'm 17. My name is Lincoln. This is one of the first posts on the Forseti blog.

Why a 17-year-old is running a knife company

Fair question. Here's the honest answer.

My dad built Forseti into something worth caring about. Hand-forged Damascus knives that people keep and pass down. Customers who notice quality. A name worth protecting. He didn't hand it to me because he was done with it. He handed it to me because he believes I'll take it further, and because the best way to learn how to run a company is to actually run one.

I didn't inherit a broken company. I got a good one with room to grow. My job is to build on it, not mess it up.

And the honest truth about me: I'm young. I don't have 20 years of experience and I won't pretend I do. What I do have is the willingness to do the work, to be straight with you about what we're doing, and to answer to every person who buys one of our knives. I've also got people around me who are really good at what they do. You'll meet them eventually. For now, the work comes first.

What's changing

A couple months ago we started putting every knife that leaves our West Jordan warehouse through something we call the Bench Check. It's a 6-point inspection: steel, edge, handle, balance, and how the whole thing looks coming out of the box. If a knife doesn't pass, it doesn't ship. Simple as that.

We also pulled our guarantees out of the fine print. The lifetime warranty used to be buried in a little subsection most people never found. That bugged me. A promise you have to dig for isn't much of a promise. So now it's front and center, and I added a new one next to it: free sharpening for life. Send us any Forseti knife whenever the edge gets dull and we'll sharpen it and send it back. That, the warranty, and the 30-day money-back guarantee are all spelled out on one page.

We're also reshooting a lot of our product photos right now, knife by knife. The knife you see on the site should look like the knife that shows up at your door. Sounds obvious. We're fixing it anyway.

And this blog is new too. A brand that won't talk to you isn't a brand you can trust. I'm going to write about where our knives come from, the legends we name them after, and what we're building here. No corporate filler. Just the real stuff.

What's not changing

The lifetime warranty still stands. Always. That promise was here before me. The only thing that changed is how loud we are about it.

The knives are still hand-forged by the same craftsmen who've been doing this for decades. That's the whole point of Forseti. I'm not touching it.

Two Sir Edmund Damascus knives crossed on a dark background
The Sir Edmund. Same hands, same steel, higher bar.

And the bar for what gets to wear the Forseti name hasn't dropped. If anything, it got higher.

Where this is going

I'll tell you exactly what I'm going for, so you can hold me to it.

I want Forseti to be the name people think of when they want a knife that actually means something. Not a gadget. Not a drawer knife. The knife your kid inherits someday. The knife that gets engraved for a wedding and used for the next forty years.

That means better products, honest words, and standing behind everything for life. It also means proving that someone my age can be trusted with something this real. I don't expect that trust on day one. I plan to earn it in public, one knife and one post at a time.

The invitation

If you already own a Forseti knife: thank you. I'm building this for you.

If you've been on the fence: stick around. The next few months are going to be worth watching.

And if you've got opinions, questions, or a complaint I should hear about: I'm actually listening.

Lincoln, Forseti Steel

Browse the full Forseti collection at forsetisteel.com